WHAT WE

OFFER

PR + COMMSSOCIAL + DIGITALCOMMERCIALCONTENT + CGI
SERVICES
The Sports Marketing Group (SMG) is a modern, fresh & forward-thinking sports marketing, social media & comms agency offering bespoke services to global partners.

PR + COMMS

Our in-depth understanding of the global sporting landscape and vast network of international media contacts, allows SMG’s PR & Comms team to create and implement communications strategies on behalf of our clients that cut through the noise and deliver real, lasting impact.

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    Global Reach - Securing high-impact stories, features, and interviews across global sport, news, and lifestyle media

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    Strategic Planning - Producing clear, focused communications strategies to meet our client’s demands

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    Influential Access - Building relationships between our clients and top-tier journalists and outlets

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    Experiential PR - Planning and executing creative activations and engagements that bring your campaign to life

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    Expert Consultancy - Providing expert counsel and support, embedded alongside your in-house teams

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    Crisis Comms - Developing and implementing smart, robust crisis strategies to safeguard your reputation

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    Content Development - Crafting and distributing press releases and promotional materials that tell your story with clarity and impact

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    Visual Content - Conceiving, designing, and delivering impactful visual and video PR content

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    Press Office Management - Handling press enquiries end-to-end on your behalf

SOCIAL + DIGITAL

We develop & implement fully integrated social & digital strategies tailored to your specific needs, as well as to generate and amplify original & engaging content that will bring your social platforms to life. Everything we do is geared towards identifying the correct social tone for your brand and helping you to identify and develop the right content and approach for your social channels so that it is seen by the right people in the right place and at the right time.

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    Strategy, key messaging, channel growth

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    Visual Brand + Guidelines

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    Content Calendar ideation, creation and maintenance

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    KPIs and Reporting

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    Paid Media

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    Influencer Management

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    Activation Campaigns

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    Community and Sentiment Management

COMMERCIAL

We set ourselves apart from other agencies by using a more holistic approach to identifying sports sponsorship opportunities by proposing only those opportunities we feel synergise perfectly and organically. Rather than simply proposing high level branding assets, we always endeavour to find a true, authentic link that fully connects a brand to a rights holder, a link that firmly establishes a partnership’s credibility and tells a whole story that audiences and consumers can connect with.

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    Existing Partner Audit

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    Competitor Analysis

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    Activation Consultancy

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    Value Alignment

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    Partnership Negotiation

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    Partnership Activation

CGI + CONTENT

Our in-house content creators bring digital content to life, from on-the-ground production to final product. We offer graphic design, video editing and, SMG's USP, in-house 3D and CGI production.

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    Graphic Design

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    Video Editing

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    Motion Graphics

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    3D + CGI

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    Videography

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    Photography

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    Scripting + Storyboarding

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    Shoot Production Management