01 CASE STUDY
Helbiz x eSC
SMG worked closely with the eSkootr Championship (eSC) since its formation and had insider knowledge of its values and mission to highlight the future of micro-mobility in urban settings. With this in mind, SMG helped bring Helbiz, a micro-mobility company specialising in manufacturing e-scooters, onboard to enter a team of riders to launch the series.
The new e-scooter racing series provides fans with a greater understanding of the rapidly growing micro-mobility sector. The eSC and Helbiz were supported by SMG to bring together their shared goal to accelerate micro-mobility culture and technology into a brand partnership.